Engaging the purchase motivations to charm shoppers
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Miranda, Mario J (2009) Engaging the purchase motivations to charm shoppers. Marketing Intelligence and Planning, 27 (1). pp. 127-145. ISSN 0263-4503
Abstract
Purpose – The purpose of this paper is to give retailers an insight into consumers' capacity for feeling pleasure associated with specific purchase motivations across different product categories...
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| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/4467 |
| DOI | 10.1108/02634500910928335 |
| Official URL | http://www.emeraldinsight.com/journals.htm?article... |
| Subjects | Historical > Faculty/School/Research Centre/Department > School of Economics and Finance Historical > FOR Classification > 1503 Business and Management Historical > SEO Classification > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services |
| Keywords | ResPubID17372, consumer behaviour, implicit price, market segmentation, marketing strategy, motivation (psychology), product consumption |
| Citations in Scopus | 25 - View on Scopus |
| Download/View statistics | View download statistics for this item |
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