Engaging the purchase motivations to charm shoppers

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Miranda, Mario J (2009) Engaging the purchase motivations to charm shoppers. Marketing Intelligence and Planning, 27 (1). pp. 127-145. ISSN 0263-4503


Purpose – The purpose of this paper is to give retailers an insight into consumers' capacity for feeling pleasure associated with specific purchase motivations across different product categories...

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/4467
DOI 10.1108/02634500910928335
Official URL http://www.emeraldinsight.com/journals.htm?article...
Subjects Historical > Faculty/School/Research Centre/Department > School of Economics and Finance
Historical > FOR Classification > 1503 Business and Management
Historical > SEO Classification > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
Keywords ResPubID17372, consumer behaviour, implicit price, market segmentation, marketing strategy, motivation (psychology), product consumption
Citations in Scopus 25 - View on Scopus
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