Who is the attached endorser? an examination of the attachment-endorsement spectrum

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Saldanha, Natalya ORCID: 0000-0002-0980-8757, Mulye, Rajendra and Rahman, Kaleel ORCID: 0000-0002-1602-2955 (2018) Who is the attached endorser? an examination of the attachment-endorsement spectrum. Journal of Retailing and Consumer Services, 43. pp. 242-250. ISSN 0969-6989

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/46154
DOI 10.1016/j.jretconser.2018.04.004
Official URL https://www.sciencedirect.com/science/article/pii/...
Subjects Current > FOR (2020) Classification > 3503 Business systems in context
Current > Division/Research > VU School of Business
Keywords brand endorsement, endorser type, perceptions of attachment, celebrity, source credibility
Citations in Scopus 23 - View on Scopus
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