Cancel culture and the consumer: a strategic marketing perspective
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Saldanha, Natalya 
ORCID: 0000-0002-0980-8757, Mulye, Rajendra ORCID: 0000-0002-5441-4693 and Rahman, Kaleel ORCID: 0000-0002-1602-2955
(2022)
Cancel culture and the consumer: a strategic marketing perspective.
Journal of Strategic Marketing, 31 (5).
pp. 1071-1086.
ISSN 0965-254X
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| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/46454 |
| DOI | 10.1080/0965254X.2022.2040577 |
| Official URL | https://www.tandfonline.com/doi/full/10.1080/09652... |
| Subjects | Current > FOR (2020) Classification > 3506 Marketing Current > Division/Research > VU School of Business |
| Keywords | cancel culture, celebrity, marketing, brand marketing, celebrity influence |
| Download/View statistics | View download statistics for this item |
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