Sport mega-events and the media

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Swart, Kamilla ORCID: 0000-0002-2778-2802, Linley, Michael ORCID: 0000-0001-5278-1177 and Muresherwa, Gift (2017) Sport mega-events and the media. In: Legacies and Mega Events: Fact or Fairy Tales? Brittain, I, Bocarro, J, Byers, T and Swart, K, eds. Routledge, London, pp. 235-243.

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/46546
Edition 1st
Official URL https://www.taylorfrancis.com/chapters/edit/10.432...
ISBN 9781317193326
Subjects Current > FOR (2020) Classification > 3504 Commercial services
Current > Division/Research > Institute for Health and Sport
Keywords sports, media, leisure management, FIFA World Cup, brands
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