Relationship Between Creativity and Entrepreneurial Orientation of Tech Startups in Singapore, Australia and New Zealand

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Magableh, Khaled Naser (2023) Relationship Between Creativity and Entrepreneurial Orientation of Tech Startups in Singapore, Australia and New Zealand. PhD thesis, Victoria University.


In the rapidly evolving global economy, understanding the role of creativity and entrepreneurial orientation (EO) in the growth of tech startups is paramount. Despite the wealth of research on EO and creativity, the intricate interplay between these two facets under uncertain circumstances that are common to tech startups remains largely untapped. This study aims to address these significant research gaps by exploring the relationship between creativity and the dimensions of Lumpkin and Dess’s (1996) EO model within early-stage tech startups, specifically in entrepreneurial hubs such as Australia, New Zealand and Singapore. Tech startups from Australia, New Zealand, and Singapore were interviewed using a qualitative approach. Data were collected from semi-structured interviews and analysed using NVivo 12 Plus. In this study, Lumpkin and Dess’s (1996) EO dimensions were applied as a platform to understand how entrepreneurs engaged in creativity and dealt with uncertainty in their startup, particularly in the early stage. They empirically demonstrate creativity’s role in promoting key EO dimensions: enhancing innovativeness by supporting experimentation and original thinking, boosting proactiveness by aiding anticipation of future events, encouraging calculated risk-taking by promoting a willingness to explore uncertainty, fostering competitiveness through enhanced self-awareness and speed and enabling autonomy by reducing dependence and driving innovation. By strengthening the EO dimensions, creativity has profound implications for the overall EO and performance. In uncertain environments, startups must be agile and foster a culture of continuous creativity, learning, and innovation to respond quickly to changing conditions. Entrepreneurs must demonstrate transformational leadership skills to rapidly adjust their strategies and seize emerging opportunities in fast-evolving business landscapes. Startups require resilient organisational structures and an empowered workforce to navigate uncertainty with confidence. The findings reveal the vital role of personal competencies, such as storytelling, business skills, and proactive learning, in enabling entrepreneurs to exhibit creativity and innovativeness. Interpersonal competencies, including relationship building and risk encouragement, empower entrepreneurs to demonstrate proactiveness and competitive aggressiveness. Managerial competencies, such as creative problem-solving, customer focus, and vision articulation, help entrepreneurs manifest leadership abilities and enhance autonomy and creativity, emphasising its critical role in fostering EO dimensions and creativity among early-stage entrepreneurs. From a theoretical perspective, this study provides a deeper understanding of the dynamics between creativity and EO in tech startups. Furthermore, it validated the applicability of these concepts to Australia, New Zealand, and Singapore. Practically, this study provides strategies to foster EO, creativity, and startup success despite uncertainty. By exploring the intersection of creativity and EO, this study offers empirical insights and recommendations for cultivating resilience and competitiveness in dynamic entrepreneurial ecosystems. Ultimately, creativity has emerged as an indispensable catalyst for tech startups striving to flourish in times of change.

Item type Thesis (PhD thesis)
Subjects Current > FOR (2020) Classification > 3507 Strategy, management and organisational behaviour
Current > Division/Research > Institute for Sustainable Industries and Liveable Cities
Keywords creativity; entrepreneurial orientation; tech startups; Australia; New Zealand; Singapore; uncertainty; entrepreneurship
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