Using the internet to enhance small to medium sized food businesses

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Bhaskaran, Suku (2010) Using the internet to enhance small to medium sized food businesses. Project Report. Rural Industries Research and Development Corporation, Barton, A.C.T..


The report discusses the findings of an Information & Communication Technology (ICT) adoption project by five small-to-medium sized (SME) food enterprises in Australia. The project was based on a research-analyse-mentor-implement-review framework that entailed substantial engagement between participating SMEs and the Food Marketing Research Unit (FMRU) of Victoria University. The FMRU and the SMEs jointly analysed and defined individual SME’s business from a customer satisfying perspective and thereafter worked with ICT contractors to identify and introduce ICT infrastructure that aligned with the strategic intent of the SME. The FMRU team mentored and guided the owners and managers of the SMEs through the entire process of evaluating and prioritising the strategic objectives of their business and identifying and introducing appropriate ICT infrastructure that aligned with these objectives.

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Item type Monograph (Project Report)
DOI 1741519802
Official URL
Subjects Historical > FOR Classification > 1503 Business and Management
Historical > FOR Classification > 1505 Marketing
Historical > SEO Classification > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
Historical > Faculty/School/Research Centre/Department > Australian Food Marketing Centre
Keywords ResPubID17697, publication number 10/004, internet, business diagnostics, business objectives, ICT infrastructure
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