Chhina, Shipra, Chadhar, Mehmood, Firmin, Selena and Tatnall, Arthur ORCID: 0000-0003-4317-971X (2023) Unlocking the Power of Blockchain: Driving Digital Business Transformation. In: Australasian Conferences on Information Systems (ACIS) 2023, 10-13 December, 2023, Wellington, NZ.

Abstract

In order to stay competitive and meet customer expectations, companies must understand the importance of digital transformation. Blockchain technology is a groundbreaking innovation with the potential to revolutionise traditional business models. Despite this potential, it is currently not being fully utilised in digital transformation efforts. Our study used the Gartner roadmap for IT digital transformation to explore how organisations can lead successful digital business transformations using blockchain. Our recommended model emphasises strategic alignment among stakeholders while addressing their concerns. This research provides valuable insights into the digital transformation process with blockchain technology, contributing to new knowledge. By leveraging blockchain's unique features, businesses can enhance operational efficiency, optimise decision-making processes, generate new revenue streams, and improve customer satisfaction. Our findings offer essential guidance for organisations looking to adopt digital business transformation through blockchain, unlocking innovation and competitiveness.

Search Google Scholar

Repository staff login