Robertson, Martin ORCID: 0000-0002-5787-8549, Mair, Judith, Lockstone-Binney, Leonie ORCID: 0000-0002-0664-2069 and Duignan, Michael B (2021) Studying the Complexities of Events and Festivals and Relationships to the Visitor Economy. In: Managing Events, Festivals and the Visitor Economy: Concepts, Collaborations and Cases. CABI International Publishing, pp. 5-13.

Abstract

This chapter argues festivals and events are complex management and organisational contexts. It suggests overlaying events management studies with organisational studies is a fruitful space for theoretical and applied analysis. This chapter aims to illustrate how festivals/events offer a unique organisational setting for scholars to conduct empirical analysis and drive theory development. It also aims to suggest ways festival/event scholars can draw on theories as a way to better examine and understand the complex processes and practices of production and consumption that characterise small-, medium-, and particularly large-scale sporting and cultural events/festivals, and evaluate and explain why the two points above are needed and how to achieve this.

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