A Backward Glance of Who and What Marketing Scholars Have Been Researching, 1977-2002

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West, Douglas, Ford, John, Magnini, Vincent, La Tour, Michael and Polonsky, Michael Jay (2008) A Backward Glance of Who and What Marketing Scholars Have Been Researching, 1977-2002. In: Proceedings of the Academy of Marketing Science Annual Conference, Vancouver, 28-31 May. Springer, pp. 334-338.

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/5120
ISBN 0939783312
Subjects Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Historical > FOR Classification > 1504 Services
Keywords ResPubID15070, marketing literature, output of journals, marketing knowledge, marketing scholars, longitudinal benchmarking, authors and institutions
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