An analysis of the antecedents influencing female attendance at sporting events
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Hall, John, O'Mahony, Barry G, Oppenheim, Peter and Valos, Michael (2007) An analysis of the antecedents influencing female attendance at sporting events. In: Fourth International Event Research Conference : re-evaluating the city/town : events as a catalyst for change, 11th to 12th July, 2007, Melbourne Australia. O'Mahony, Barry G, Harris, Rob and Mair, Judith, eds. Victoria University, Melbourne, Vic..
Abstract
While approximately seven million Australians attended sporting events in 2002, male spectators outnumbered female spectators by 25% (Australian Bureau of Statistics [ABS], 2003). To investigate reasons for these difference 175 female spectators were surveyed. The findings showed that motivating factors differed between football, horse racing and tennis. The results show that social dimensions and on site entertainment both influence female audience. Further females will not attend if the facilities provided are not of a high standard
| Item type | Book Section |
| URI | https://vuir.vu.edu.au/id/eprint/5195 |
| Official URL | http://www.uts.edu.au/sites/default/files/proceedi... |
| ISBN | 097509579X |
| Subjects | Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing Historical > FOR Classification > 1506 Tourism Historical > SEO Classification > 9003 Tourism |
| Keywords | ResPubID13519, sporting events, Australia, women, females, special events, marketing, female spectators, female audience, events facilities, sport organisations |
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