Application of grounded theory to exploring multimedia design practices

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Linden, Tanya and Cybulski, Jacob L (2003) Application of grounded theory to exploring multimedia design practices. In: Proceedings of the 7th Pacific Asia Conference on Information Systems, 10-13 July 2003, Adelaide, South Australia. Hanisch, Jo, ed. Pacific Asia Conference on Information Systems . University of South Australia, Adelaide, South Australia, pp. 508-522.


This paper describes the application of Grounded Theory to an exploration of multimedia design practices. It discusses the opinions of multimedia developers, as elicited from interviews, on the selected design tasks and the processes employed in their completion. Our findings, which emerge from the analysis of the collected data, indicate that the currently available multimedia models do not address some of the important concerns of practitioners. We believe that closing the methodological gaps in these models would provide better support for the multimedia development process.

Item type Book Section
Official URL
ISBN 9780868039947
Subjects Historical > FOR Classification > 0803 Computer Software
Historical > FOR Classification > 0806 Information Systems
Historical > Faculty/School/Research Centre/Department > School of Management and Information Systems
Keywords ResPubID17061, design context, design guidelines, design tools, multimedia development, multimedia authoring, menu design, multimedia design, grounded theory, design context
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