Centrality and Power among Website Users: A Social Network Analysis Application

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McGrath, Michael (2009) Centrality and Power among Website Users: A Social Network Analysis Application. In: 2009 IEEE International Conference on Social Computing (SocialCom 2009). IEEE, Vancouver, Canada, pp. 562-567.


A major feature of the emergence of Web 2.0 is the proliferation of dasiaconsumer-generated contentpsila (CGC) websites, often established as alternatives to corporate or dasiaofficialpsila sites. In this paper, we report on a preliminary study designed to demonstrate how techniques drawn from dasiaSocial Network Analysispsila (SNA) and artificial intelligence might be employed to develop an understanding of the influence relationships and hierarchies within these websites. Armed with this knowledge, organizations may be able to develop strategies as to how they might best co-exist and deal with relevant CGC sites. Proceedings of a meeting held 29-31 August 2009, Vancouver, Canada

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Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/5318
DOI 10.1109/CSE.2009.190
Official URL http://ieeexplore.ieee.org/xpls/abs_all.jsp?arnumb...
ISBN 9781424453344 (print) 9780769538235 (online)
Subjects Historical > FOR Classification > 0806 Information Systems
Historical > SEO Classification > 9003 Tourism
Historical > Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR)
Keywords ResPubID16936, consumer-generated content, social network analysis, influence strategies
Citations in Scopus 1 - View on Scopus
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