Communicating with Global Publics : Building a Theoretical Framework for International Public Relations

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Lieber, Paul and Higgins, Colin (2009) Communicating with Global Publics : Building a Theoretical Framework for International Public Relations. In: International Media Communication In A Global Age. Colan, Guy, Johnson, Thomas and Wanta, Wayne, eds. LEA's communication series (10). Routledge, New York, USA, pp. 366-379.

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/5369
ISBN 9780415999007
Subjects Historical > Faculty/School/Research Centre/Department > School of Management and Information Systems
Current > FOR Classification > 2001 Communication and Media Studies
Historical > SEO Classification > 9502 Communication
Keywords ResPubID17301, public relations practitioners, ethics, reforms, global communications, global marketplace
Citations in Scopus 0 - View on Scopus
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