Consumers, Marketers and Organisations in a Wired World

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Michael, Ian and Armstrong, Anona (2003) Consumers, Marketers and Organisations in a Wired World. In: Proceedings of the Inaugural Australian Conference of the Chartered Institute of Marketing, Sydney, New South Wales, Australia, 20-22 August 2003. University of Western Sydney, Sydney.


The objective of this paper is three-fold: it first investigates the changing role of the consumer in the light of the expansion of Internet based information technologies. Secondly it considers what impact these technologies have on the marketing function in the organization. Lastly the paper investigates the changing structure of organizations and the some strategies that marketers have embarked upon in today's electronic marketplace.

Item type Book Section
ISBN 0646421719
Subjects Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords ResPubID6251, consumer, marketing, maerket, internet marketing, business to consumer transactions, marketing information
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