Boonkaew, Sunthorn, Polonsky, Michael Jay and Pearlman, Michael (2006) Defining the Domain of Corporate Social Responsibility (CSR) in Tourism Organisations: A Preliminary view from Stakeholders in Thailand's Accommodation Sector. In: 'To the city and beyond...' : proceedings of the 16th annual CAUTHE conference 6 - 9 February 2006 Melbourne Australia. Whitelaw, Paul A and O'Mahony, Barry G, eds. Victoria University - School of Hospitality, Tourism and Marketing, Footscray, Victoria, pp. 1001-1016.

Abstract

This paper aims to define the domain of Corporate Social Responsibility (CSR) for tourist accommodation organizations in Thailand. It seeks to integrate the diverse components of CSR as defined within the general business/ management, tourism and stakeholder literatures. A review of existing literature, codes of practice and standards, identifies three broad CSR components – economic issues, social/ethical issues and environmental – although each of the standards varied in terms of the definition and emphasis applied. The components were ‘aggregated’ within the broad management and broad tourism literature, these two sets of groupings were then aggregated into one over-arching set of CSR issues. Semi-structured interviews were then undertaken with 38 key stakeholders within the accommodation sector in Thailand to identify their views toward the applicability of these over-arching CSR components to accommodation organisations. The results suggest that CRS approaches within general business tend to be more socially/ethically orientated whereas within the tourism area approaches tend to be more environmentally orientated. Key respondents’ views were generally consistent that the three broad issues need to be integrated into a CSR domain, although some sub-issues were identified as more salient than others.

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