Driza-bone : Keeping Drizabone in a Dry Land, yet Going Global: Case study overview and teaching notes
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Bakalis, Steve (2006) Driza-bone : Keeping Drizabone in a Dry Land, yet Going Global: Case study overview and teaching notes. In: Next step the world : resources for higher education : series 1 : International business and international marketing case studies. Derigo, Leigh, Sanders, Ian and Conroy, Kate, eds. Austrade, Canberra, ACT, pp. 55-60.
| Item type | Book Section |
| URI | https://vuir.vu.edu.au/id/eprint/5552 |
| ISBN | 9780977576203 |
| Subjects | Historical > FOR Classification > 1503 Business and Management Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing Historical > Faculty/School/Research Centre/Department > School of Social Sciences and Psychology |
| Keywords | ResPubID10632, brand, national icon, Australia, clothing company |
| Download/View statistics | View download statistics for this item |
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