An Investigation into the Influence of Situational Components in Hospitality Retailing
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O'Mahony, Barry G, Hall, John, Binney, Wayne and Hede, Anne-Marie (2004) An Investigation into the Influence of Situational Components in Hospitality Retailing. In: Virtue in marketing : proceedings of the Academy of Marketing Conference, 6-9 July 2004, University of Gloucestershire Business School. University of Gloucesterhire Business School, Cheltenham, U.K..
Item type | Book Section |
URI | https://vuir.vu.edu.au/id/eprint/5963 |
ISBN | 1861741480 |
Subjects | Historical > FOR Classification > 1503 Business and Management Historical > FOR Classification > 1504 Services Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing |
Keywords | ResPubID7694, customer behaviour, consumers, Irish theme pubs, perceptions, pub environment |
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