An Investigation into the Influence of Situational Components in Hospitality Retailing

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O'Mahony, Barry G, Hall, John, Binney, Wayne and Hede, Anne-Marie (2004) An Investigation into the Influence of Situational Components in Hospitality Retailing. In: Virtue in marketing : proceedings of the Academy of Marketing Conference, 6-9 July 2004, University of Gloucestershire Business School. University of Gloucesterhire Business School, Cheltenham, U.K..

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/5963
ISBN 1861741480
Subjects Historical > FOR Classification > 1503 Business and Management
Historical > FOR Classification > 1504 Services
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords ResPubID7694, customer behaviour, consumers, Irish theme pubs, perceptions, pub environment
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