Irish Theme Pubs : An Evaluation of Environmental Cues

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O'Mahony, Barry G, Binney, Wayne and Hall, John (2004) Irish Theme Pubs : An Evaluation of Environmental Cues. In: Creating Tourism Knowledge : a selection of papers from CAUTHE 2004. Cooper, Chris, Arcodia, Charles, Solnet, David and Whitford, Michelle, eds. Common Ground Publishing, Melbourne, Australia, pp. 157-171.

Additional Information

14th International Research Conference of the Council for Australian University Tourism and Hospitality Education

Item type Book Section
ISBN 1863355510
Subjects Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Historical > FOR Classification > 1503 Business and Management
Keywords ResPubID7478, Irish theme pubs in Melbourne, atmospherics, consumer behaviour, environmental cues in Irish theme pubs, hospitality retailers
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