Making unsolicited sales flyers welcome

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Miranda, Mario J and Konya, Laszlo (2005) Making unsolicited sales flyers welcome. In: The 12th Biennial World Marketing Congress: Marketing in an Inter-connected World: Opportunities and Challenges, 6 Jul - 9 Jul 2005, Muenster, Germany.

Item type Conference or Workshop Item (Paper)
Subjects Current > FOR (2020) Classification > 3506 Marketing
Current > Division/Research > VU School of Business
Keywords marketing, market research, econometric methods, statistical methods
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