Matching the Revenue Model and Content of Horizontal Portals

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Burgess, Stephen, Bingley, Scott and Tatnall, Arthur (2005) Matching the Revenue Model and Content of Horizontal Portals. In: The second International Conference on Innovations in Information Technology (IIT'05), 26-28 September 2005, Dubai, UAE. (Unpublished)


A simple definition of a portal describes it simply as a gateway, and a Web portal as a gateway to a corporate intranet or to the Internet. In this paper we will compare a number of differing views of what constitutes a portal, and offer a definition of our own. There are also several different categorisations used to describe the various types of portal. In this paper we begin with one that considers only two: horizontal or public portals and vertical (corporate or enterprise) portals. This done, in the main part of the paper we review the literature on business models for horizontal portals and describe one consisting of players, strategies and content.

Item type Conference or Workshop Item (Paper)
Official URL
Subjects Historical > Faculty/School/Research Centre/Department > Centre for International Corporate Governance Research
Historical > FOR Classification > 0806 Information Systems
Historical > Faculty/School/Research Centre/Department > School of Management and Information Systems
Keywords ResPubID8303, Portal, classification, characteristics, strategy, content, innovation
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