A Model of Predictors of Attendance at Major Sporting Events
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Hall, John, O'Mahony, Barry G and Vieceli, Julian (2009) A Model of Predictors of Attendance at Major Sporting Events. In: Sustainable Management and Marketing Conference, Melbourne, 30th November-2nd December 2009. Tojib, Dewi, ed. Australian & New Zealand Marketing Academy, Canning Bridge, WA.
Additional Information | ANZMAC Sustainable Management and Marketing Conference 30 November - 2 December 2009 |
Item type | Book Section |
URI | https://vuir.vu.edu.au/id/eprint/6114 |
ISBN | 1863081585 |
Subjects | Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing Historical > FOR Classification > 1504 Services Historical > SEO Classification > 9104 Management and Productivity |
Keywords | ResPubID17825, Melbourne, Australia,sport event, attandance |
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