Prompt Gift Card Redemption Could Facilitate Business Growth

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Miranda, Mario J and Konya, Laszlo (2009) Prompt Gift Card Redemption Could Facilitate Business Growth. In: Proceedings of Marketing in Transition: Scarcity, Globalism, and Sustainability, 14th Biennial World Marketing Congress, Oslo, Norway, July 2009. Campbell, Colin, ed. Academy of Marketing Science, USA, pp. 89-93.


Conference held in Oslo, Norway 22-25 July, 2009

Item type Book Section
Subjects Historical > Faculty/School/Research Centre/Department > School of Economics and Finance
Historical > FOR Classification > 1503 Business and Management
Historical > SEO Classification > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
Keywords ResPubID17368
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