Purchase, Motivation and Segmentation In Wine Marketing

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Hall, John, Binney, Wayne and O'Mahony, Barry G (2003) Purchase, Motivation and Segmentation In Wine Marketing. In: Research in contemporary issues of marketing: best paper series of the Inaugural Australian Conference of the Chartered Institute of Marketing : a research volume. Buttery, Ernest Alan, ed. University of Sydney, Sydney, pp. 129-145.


This study identifies the factors that influence consumers to purchase wine and attempts to demonstrate how the basic demographic characteristic of age is a useful variable for segmentation purposes.

Additional Information

Conference held: Sydney, New South Wales, Australia, 20-22 August 2003

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/6304
ISBN 0646426249
Subjects Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Historical > FOR Classification > 1503 Business and Management
Keywords ResPubID6279, age, wine sales, purchasing behaviour, behaviour, demographics, hospitality industry
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