Recovery Marketing After Tourism Shocks

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Turner, Lindsay W, Vu, Jo and Witt, Stephen (2006) Recovery Marketing After Tourism Shocks. In: Marketing Efficiency in Tourism : Coping with Volatile Demand. Keller, Peter and Bieger, Thomas, eds. International tourism research and concepts, 1 . Erich Schmidt Verlag , Berlin, Germany, pp. 35-49.

Item type Book Section
ISBN 9783503097241
Subjects Historical > Faculty/School/Research Centre/Department > School of Economics and Finance
Historical > FOR Classification > 1401 Economic Theory
Keywords ResPubID10825, recovery marketing, tourism shocks
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