Brennan, Linda and Binney, Wayne (2008) Social Responsibility and Credit Availability. In: Australia and New Zealand Marketing Academy Conference 2008 : marketing : shifting the focus from mainstream to offbeat. Spanjaard, Daniela, Denize, Sara and Sharma, Neeru, eds. Promaco Conventions Pty Ltd for the ANZMAC 2008 Conference, Canning Bridge, WA.

Abstract

There has been a widespread increase in the use of consumer credit and therefore consumer indebtedness. Some of this increase has been within that segment of the population least able to afford debt of any kind – welfare recipients. This qualitative study demonstrates some interesting attitudes to debt, as well as differences in peoples’ perceptions of acceptable debt and their debt-management strategies. This study suggests that action is required by those responsible for the marketing of credit to this vulnerable group and government policymakers to provide a socially responsible approach to manage this societal concern. Book also entitled "Marketing : shifting the focus from mainstream to offbeat" Paper presented at conference held between 1 - 3 December 2008 at Olympic Park, Sydney, New South Wales, Australia, hosted by University of Western Sydney.

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