Social Responsibility and Credit Availability

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Brennan, Linda and Binney, Wayne (2008) Social Responsibility and Credit Availability. In: Australia and New Zealand Marketing Academy Conference 2008 : marketing : shifting the focus from mainstream to offbeat. Spanjaard, Daniela, Denize, Sara and Sharma, Neeru, eds. Promaco Conventions Pty Ltd for the ANZMAC 2008 Conference, Canning Bridge, WA.


There has been a widespread increase in the use of consumer credit and therefore consumer indebtedness. Some of this increase has been within that segment of the population least able to afford debt of any kind – welfare recipients. This qualitative study demonstrates some interesting attitudes to debt, as well as differences in peoples’ perceptions of acceptable debt and their debt-management strategies. This study suggests that action is required by those responsible for the marketing of credit to this vulnerable group and government policymakers to provide a socially responsible approach to manage this societal concern. Book also entitled "Marketing : shifting the focus from mainstream to offbeat" Paper presented at conference held between 1 - 3 December 2008 at Olympic Park, Sydney, New South Wales, Australia, hosted by University of Western Sydney.

Item type Book Section
Official URL
ISBN 1863081445
Subjects Historical > FOR Classification > 0806 Information Systems
Historical > FOR Classification > 1502 Banking, Finance and Investment
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords ResPubID15049, culture of consumption, social equality, managing debt, Australian income support recipients, credit, social responsibility
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