Special Events in the Nonprofit Sector

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O'Mahony, Barry G and Polonsky, Michael Jay (2006) Special Events in the Nonprofit Sector. In: Nonprofit marketing : marketing management for charitable and nongovernmental organizations. Wymer, Walter, Knowles, Patricia and Gomes, Roger, eds. Sage Publications, Thousand Oaks, Calif., USA, pp. 246-278.

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/6446
ISBN 1412909236
Subjects Historical > FOR Classification > 1503 Business and Management
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Historical > Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR)
Keywords ResPubID11386, ResPubID11246. special events planning, strategic issues, marketing special events
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