Sustainability: A Cross-Cultural Comparison of Attitudes and Behaviours

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Brennan, Linda, Binney, Wayne and Grant, Sharon (2008) Sustainability: A Cross-Cultural Comparison of Attitudes and Behaviours. In: Managing and Marketing Organizations in An Era of Global Complexity : Academy of World Business, Marketing & Management Development 2008 Conference. Ogunmokun, Gabriel, Gabbay, Rony and Rose, Janelle, eds. Academy of World Business Marketing and Management Development, Perth, W.A., pp. 555-561.


This study examines the relationship of cultural background to sustainability-relevant attitudes and behaviours. MANOVA results indicated that East and West are converging on materialism, and that there are no cross-cultural differences in behaviours relating to the conservation of natural resources. However, South East Asians appear to be more inclined to minimise consumption than are Westerners. The results suggest that cross-cultural differences should be taken into account in promoting pro-environmental attitudes and behaviours around the world. Presented as Paper No 62 at conference at Rio de Janeiro, Brazil, held between 14-17 Jul. 2008

Item type Book Section
ISBN 9780975227220
Subjects Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Historical > FOR Classification > 1504 Services
Historical > SEO Classification > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
Keywords ResPubID15078, international marketing and cross cultural management, Ecological Footprint Sustainability Measure, cross-cultural differences, attitude, behaviour
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