Visitor Management for Festivals and Events
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Yeoman, Ian, Robertson, Martin and McMahon-Beattie, Una (2004) Visitor Management for Festivals and Events. In: Festival and Events Management : An International Arts and Culture Perspective. Yeoman, Ian, Robertson, Martin, Ali-Knight, J, Drummond, Siobhan and McMahon-Beattie, Una, eds. Elsevier Butterworth-Heinemann, Amsterdam, The Netherlands , pp. 65-79.
Item type | Book Section |
URI | https://vuir.vu.edu.au/id/eprint/6682 |
ISBN | 9780750658720 |
Subjects | Historical > FOR Classification > 1506 Tourism Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing |
Keywords | ResPubID18505, managing festival visitors, crowd management, festival venues, visitor management, service quality, service cost |
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