Image, Logo, Brand and Nation: Destination Marketing, Nationalism and the 2007 Cricket World Cup

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White, Leanne (2011) Image, Logo, Brand and Nation: Destination Marketing, Nationalism and the 2007 Cricket World Cup. In: Sports Event Management: The Caribbean Experience. Jordan, L, Hayle, C, Truly, D and Tyson, B, eds. New directions in tourism analysis . Ashgate, Farnham, Surrey, England, pp. 159-170.

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/6737
ISBN 9781409418559
Subjects Current > FOR Classification > 1599 Other Commerce Management, Tourism and Services
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords ResPubID24116, World Cup (Cricket), sports and tourism
Citations in Scopus 0 - View on Scopus
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