The Perceptions and Loyalty of Prestige Brands

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Romaniuk, Jenni and Winchester, Maxwell (2007) The Perceptions and Loyalty of Prestige Brands. In: Proceedings of The Thought Leaders International Conference on Brand Management. Birmingham Business School, Birmingham, UK. (Unpublished)

Item type Book Section
Subjects Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Historical > FOR Classification > 1504 Services
Keywords ResPubID19700
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