Korean Masculinities and Transcultural Consumption

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Jung, Sun (2011) Korean Masculinities and Transcultural Consumption. TransAsia: Screen Cultures . Hong Kong University Press, Hong Kong.


South Korean masculinities have enjoyed dramatically greater influence in recent years in many realms of pan-Asian popular culture, which travels freely in part because of its hybrid trans-nationalistic appeal. This book investigates transcultural consumption of three iconic figures — the middle-aged Japanese female fandom of actor Bae Yong-Joon, the Western online cult fandom of the thriller film Oldboy, and the Singaporean fandom of the pop-star Rain. Through these three specific but hybrid contexts, the author develops the concepts of soft masculinity, as well as global and postmodern variants of masculine cultural impacts. In the concluding chapter, the author also discusses recently emerging versatile masculinity within the transcultural pop production paradigm represented by K-pop idol boy bands.

Item type Book
URI https://vuir.vu.edu.au/id/eprint/6768
ISBN 9789888028665
Subjects Historical > Faculty/School/Research Centre/Department > School of Communication and the Arts
Historical > FOR Classification > 2002 Cultural Studies
Historical > SEO Classification > 970120 Expanding Knowledge in Language, Communication and Culture
Keywords ResPubID20743, South Korean masculinities, pan-Asian popular culture, masculine cultural impacts, Bae Yong-Joon (actor), Oldboy (film), Rain (pop-star), soft masculinity, versatile masculinity, K-pop idol boy bands
Citations in Scopus 194 - View on Scopus
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