Commercial sport and local communities: a market niche for social sport business?
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Westerbeek, Hans (2010) Commercial sport and local communities: a market niche for social sport business? Sport in Society: Cultures, Commerce, Media, Politics , 13 (9). pp. 1411-1415. ISSN 17430437
Abstract
This article reflects on the contributions made to this special issue by the different authors. It further defines the concept of social business and proposes to apply the concept to sport, in order to generate a more sustainable, and more (social) value adding sport business environment.
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| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/7072 |
| DOI | 10.1080/17430437.2010.510678 |
| Official URL | http://www.tandfonline.com/doi/abs/10.1080/1743043... |
| Subjects | Historical > Faculty/School/Research Centre/Department > Institute of Sport, Exercise and Active Living (ISEAL) Historical > FOR Classification > 1106 Human Movement and Sports Science Historical > SEO Classification > 9204 Public Health (excl. Specific Population Health) |
| Keywords | ResPubID21216, commercial sport, local communities, social sport business |
| Citations in Scopus | 4 - View on Scopus |
| Download/View statistics | View download statistics for this item |
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