The development of a conceptual model of greening in the business events tourism sector

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Mair, Judith and Jago, Leo Kenneth (2010) The development of a conceptual model of greening in the business events tourism sector. Journal of Sustainable Tourism, 18 (1). pp. 77-94. ISSN 0966-9582 (print) 1747-7646 (online)


This paper examines the process of corporate greening, and proposes a general conceptual model of the process, which may be relevant in a number of different corporate sectors. The model includes drivers of greening and barriers to greening and also the organisational context in which greening decisions are taken. In addition, this paper considers the role of media coverage in influencing pro-environmental behaviour amongst organisations. The paper then tests the model in one particular tourism context – that of business events – in order to ascertain the specific nature of the corporate greening process in that context. The paper concludes that the general model may be applied to a number of industry sectors, and the model specific to business events tourism may be used to underpin future research in this area.

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Item type Article
DOI 10.1080/09669580903291007
Official URL
Subjects Historical > FOR Classification > 1506 Tourism
Historical > Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR)
Keywords ResPubID21664, sustainable tourism, corporate environmentalism, environment, corporate greening, business events
Citations in Scopus 151 - View on Scopus
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