How thick is your client?

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Young, Ed and Jessopp, M (2010) How thick is your client? International Journal of Web Portals, 2 (2). pp. 1-11. ISSN 1938-0194 (print) 1938-0208 (online)


Average Revenue Per User (ARPU) is a measure of the revenue generated by users of a particular business service. It is a term most commonly used by consumer communications and networking businesses. For mobile devices, they generate ARPU through network and content services (value-added services) that they make accessible to the user. The more accessible these services are the greater the ARPU generated. The harder something is to find, the less likely someone is to use it. This paper explores the potential continuum between ARPU and service discoverability for mobile services by comparing and contrasting various technologies with respect to development, user experience, security, and commercialisation.

Item type Article
Subjects Historical > FOR Classification > 1005 Communications Technologies
Historical > FOR Classification > 1505 Marketing
Current > Division/Research > Other
Keywords ResPubID21722, app store, ARPU, idle screen, mobile, ODP, portals, widget
Citations in Scopus 0 - View on Scopus
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