Identifying Shopping Problems and Improving Retail Patronage Among Urban Filipino Customers
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Gutierrez, Ben Paul Baltazar and Jegasothy, Kandiah (2010) Identifying Shopping Problems and Improving Retail Patronage Among Urban Filipino Customers. Philippine Management Review, 17. pp. 66-79. ISSN 1656-5363
Abstract
This paper describes the common problems that urban Filipinos encounter while shopping for groceries in supermarkets. Store exit interviews with 500 customers were conducted to elicit reasons for retail patronage and shopping difficulties. Typical Filipino shopping problems are not markedly different from their Western counterparts. Implications on how to improve the shopping experience and retail patronage are identified for Filipino retailers.
| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/7301 |
| Official URL | http://journals.upd.edu.ph/index.php/pmr/article/v... |
| Subjects | Historical > Faculty/School/Research Centre/Department > School of Economics and Finance Historical > FOR Classification > 1504 Services Historical > SEO Classification > 9102 Microeconomics |
| Keywords | ResPubID20539, grocery shopping, retail patronage, shopping problems, customer dissatisfaction, Philippines |
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