Identifying Shopping Problems and Improving Retail Patronage Among Urban Filipino Customers

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Gutierrez, Ben Paul Baltazar and Jegasothy, Kandiah (2010) Identifying Shopping Problems and Improving Retail Patronage Among Urban Filipino Customers. Philippine Management Review, 17. pp. 66-79. ISSN 1656-5363

Abstract

This paper describes the common problems that urban Filipinos encounter while shopping for groceries in supermarkets. Store exit interviews with 500 customers were conducted to elicit reasons for retail patronage and shopping difficulties. Typical Filipino shopping problems are not markedly different from their Western counterparts. Implications on how to improve the shopping experience and retail patronage are identified for Filipino retailers.

Item type Article
URI https://vuir.vu.edu.au/id/eprint/7301
Official URL http://journals.upd.edu.ph/index.php/pmr/article/v... (external link)
Subjects Historical > Faculty/School/Research Centre/Department > School of Economics and Finance
Historical > FOR Classification > 1504 Services
Historical > SEO Classification > 9102 Microeconomics
Keywords ResPubID20539, grocery shopping, retail patronage, shopping problems, customer dissatisfaction, Philippines
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