International Sport Marketing: About service quality in the football industry

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Westerbeek, Hans (2010) International Sport Marketing: About service quality in the football industry. Lambert Academic Publishing.

Item type Book
URI https://vuir.vu.edu.au/id/eprint/8206
ISBN 978383834011
Subjects Historical > Faculty/School/Research Centre/Department > Institute of Sport, Exercise and Active Living (ISEAL)
Historical > FOR Classification > 1504 Services
Historical > SEO Classification > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
Keywords ResPubID21211. sports, marketing, service quality, football Industry
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