Delivering Innovation, Knowledge and Performance: The Role of Business Events

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Deery, Margaret and Jago, Leo Kenneth (2010) Delivering Innovation, Knowledge and Performance: The Role of Business Events. Technical Report. Business Events Council of Australia, Spit Junction, N.S.W..


The measures used to assess the value of business events currently focus almost exclusively on tourism. As a consequence of this, opport- unities to recognise and derive maximum benefit for Australia from these events are likely to be missed. This paper examines the broader value and seeks to identify opportunities to leverage this value.

Additional Information

9780646531328 (ISBN)

Item type Monograph (Technical Report)
Official URL
Subjects Historical > FOR Classification > 1503 Business and Management
Historical > FOR Classification > 1506 Tourism
Historical > SEO Classification > 9003 Tourism
Historical > Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR)
Keywords ResPubID20772, universities, tourism, corporate events, events industry, conferences, conventions, meetings, retreats, training, seminars, Australia, Victoria
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