Marketing Cases in the Asia-Pacific Region

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Ho, Henry and Madden-Hallett, Helen, eds. (2011) Marketing Cases in the Asia-Pacific Region. John Wiley and Sons, Milton, Queensland.


14 detailed case studies covering a range of marketing topics.

Item type Book
ISBN 9780730300243 (print), 9780730300250 (online)
Subjects Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of International Business
Keywords ResPubID24263, marketing, asia, pacific, case studies
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