Events and Destination Management

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Brown, Graham, Jago, Leo Kenneth, Chalip, Laurence, Ali, Shameem and Mules, Trevor (2011) Events and Destination Management. In: Destination Marketing and Management : Theories and Applications. Wang, Youcheng and Pizam, Abraham, eds. CABI, Wallingford, U.K., pp. 244-258.

Abstract

This chapter will review the way in which events can influence the destinations which host them. It will then describe the findings of research which focused specifically on events and destination branding.

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Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/8749
DOI https://doi.org/10.1079/9781845937621.0244
ISBN 9781845937621 (print), 9781845937003 (online)
Subjects Historical > FOR Classification > 1504 Services
Historical > FOR Classification > 1506 Tourism
Historical > Faculty/School/Research Centre/Department > School of International Business
Historical > SEO Classification > 9003 Tourism
Keywords ResPubID24087, event management, tourism, destination branding, Australia
Citations in Scopus 4 - View on Scopus
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