Marketing of Unique Events to Create Destination Brands

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Ali, Shameem (2011) Marketing of Unique Events to Create Destination Brands. In: Marketing Cases in the Asia-Pacific Region. Ho, Henry and Madden-Hallett, Helen, eds. John Wiley and Sons, Milton, Queensland.

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/8798
ISBN 9780730300250
Subjects Current > FOR Classification > 1504 Services
Current > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of International Business
Historical > SEO Classification > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
Keywords ResPubID24088, event management, business destinations, Asia, Pacific
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