Chiang, Che-Chao, King, Brian and Nguyen, Thu-Huong (2012) Information Searching and the Travel Behaviours of MICE Travellers: a Cross-cultural Study. International Journal of Tourism Research, 14 (2). pp. 103-115. ISSN 1099-2340 (print), 1522-1970 (online)

Abstract

Little is known about the infl uence of cultural factors on the information searching and travel behaviour of MICE travellers. This lack of attention includes an absence of any investigation of the two types of information searching, namely external and internal, in particular destination settings. In addressing the evident gap in the literature, this paper aims to examine the information search behaviours of MICE travellers to Taiwan on the basis of country of usual residence and language spoken. In particular, the study examines the infl uence of internal and external information searching on the behaviour of MICE travellers. The specific research objectives are (1) to examine the role of cultural factors in explaining information search strategies; (2) to investigate cultural factors as determinants of travel behaviour across three language groups (Japanese, Chinese and English); and (3) to explore the infl uence of internal and external information seeking strategies on actual travel behaviour.

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