Imported advertising : imported culture
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Higgs, Bronwyn (2007) Imported advertising : imported culture. Marketing Magazine, June,. pp. 80-83. ISSN 0819-1131
Abstract
The shadow of globalization is spreading through an unlikely medium- advertising. This article looks at the threat to local culture.
| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/950 |
| Official URL | http://www.marketingmag.com.au |
| Subjects | Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing |
| Keywords | advertising, globalisation, cultural divergence |
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