Imported advertising : imported culture

Higgs, Bronwyn (2007) Imported advertising : imported culture. Marketing Magazine, June,. pp. 80-83. ISSN 0819-1131


The shadow of globalization is spreading through an unlikely medium- advertising. This article looks at the threat to local culture.

Item type Article
Official URL
Subjects Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords advertising, globalisation, cultural divergence
Download/View statistics View download statistics for this item

Search Google Scholar

Repository staff login