Imported advertising : imported culture

Higgs, Bronwyn (2007) Imported advertising : imported culture. Marketing Magazine, June,. pp. 80-83. ISSN 0819-1131

Abstract

The shadow of globalization is spreading through an unlikely medium- advertising. This article looks at the threat to local culture.

Item type Article
URI https://vuir.vu.edu.au/id/eprint/950
Official URL http://www.marketingmag.com.au
Subjects Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords advertising, globalisation, cultural divergence
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