On location

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Higgs, Bronwyn (2008) On location. Marketing Magazine, Januar. pp. 82-84. ISSN 0819-1131

Abstract

The technology is now available to pinpoint the geographic location of users mobile communications devices. This article explores what this means for advertisers.

Item type Article
URI https://vuir.vu.edu.au/id/eprint/951
Official URL http://www.marketingmag.com.au/ (external link)
Subjects Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords advertising, mobile communications, geographic location, marketing
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