Environmental scanning : pest or pleasure?
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Higgs, Bronwyn (2006) Environmental scanning : pest or pleasure? Marketing Magazine, Decemb. pp. 52-53. ISSN 0819-1131
Abstract
Environmental scanning can enrich your understanding of the marketplace and give your company a competitive edge.
| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/952 |
| Official URL | http://www.marketingmag.com.au |
| Subjects | Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing |
| Keywords | marketing strategies, marketing research |
| Download/View statistics | View download statistics for this item |
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