Environmental scanning : pest or pleasure?

Higgs, Bronwyn (2006) Environmental scanning : pest or pleasure? Marketing Magazine, Decemb. pp. 52-53. ISSN 0819-1131


Environmental scanning can enrich your understanding of the marketplace and give your company a competitive edge.

Item type Article
URI https://vuir.vu.edu.au/id/eprint/952
Official URL http://www.marketingmag.com.au
Subjects Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords marketing strategies, marketing research
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