Consumer Generated Media in Hospitality and Tourism: Travellers' Likes and their Concerns about the Latest Innovation in Hospitality Marketing

Full text for this resource is not available from the Research Repository.

Cox, Carmen, Burgess, Stephen, Sellitto, Carmine and Buultjens, Jeremy (2011) Consumer Generated Media in Hospitality and Tourism: Travellers' Likes and their Concerns about the Latest Innovation in Hospitality Marketing. In: From principles to practices : bridging the practitioner-academic divide in hospitality, 4-5 July 2013, Lausanne, France. (Unpublished)

Abstract

This paper explores the influence of consumer - generated media (CGM) on hospitality consumers based on the results of a large online survey . Consumers surveyed like CGM information when booking travel for a number of reasons primarily as it is developed by ‘real travellers’; presents a range of different traveller’ opinions ; and is relevant to the user. At the same time, there were concerns raised about relying on CGM when booking travel, particularly related to the option for hospitality businesses to post ‘fake’ content and for the opinions presented on these sites to be extremely biased. -- International Conference on Hospitality and Leisure Applied Research (I-CHLAR 2011)

Item type Conference or Workshop Item (Paper)
URI https://vuir.vu.edu.au/id/eprint/9562
Official URL http://www.ichlar.ch/EntireProceedings-2011.pdf
Subjects Current > FOR Classification > 0806 Information Systems
Current > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of Management and Information Systems
Historical > SEO Classification > 970108 Expanding Knowledge in the Information and Computing Sciences
Keywords ResPubID23345, consumers, social media, social networking, online
Download/View statistics View download statistics for this item

Search Google Scholar

Repository staff login